Video Strategist

About this role

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! Video is one of the most powerful ways we bring the Figma brand to life, and we are building the function to match that ambition. As a Video Strategist, you will define what video does for this brand and build the operation that delivers it: the strategy, the franchises people come back for, the production model behind them, and eventually the team that runs it all. You will sit within Brand Marketing and partner closely with design, creative, comms, product marketing, community, and advocacy to turn complex product and customer stories into work people want to watch and share. This is a rare combination. Figma is a beloved brand with a creative community that already wants to hear from us, and a video function that is still yours to build. This is a full time role based in San Francisco or New York hub, or remotely in the United States. What you’ll do at Figma: • Set the strategy: Define the role video plays across brand, social, editorial, product launch, community, and event moments. Own the format architecture and the prioritization framework that decides what we make and what we pass on • Build franchises: Create and run a portfolio of recurring video programs that compound audience over time, alongside the campaign and launch work. Own the development pipeline for new formats and the call to renew, evolve, or retire a series • Build the engine: Decide what we produce in-house, what goes to agencies and directors, and what we source from creators, with the economics behind each. Own the video budget and vendor relationships, and build the standards we are missing today around briefing, review, rights, and asset reuse • Lead the craft: Set and hold the quality bar for video made anywhere under the Figma brand. Write and approve briefs, run creative reviews, and enable cross-functional teams producing their own video with guardrails and coaching rather than gatekeeping • Measure what matters: Partner with our Brand Marketing Technologist to define what good looks like for each format and franchise, instrument it, and report it in a way that changes what we make next • Grow the team: Lead, hire, and develop the video team and the external bench, and make the case for the resourcing the strategy requires We'd love to hear from you if you have: • 10+ years across video, brand storytelling, editorial, content strategy, or production leadership, including several years leading a video function or team • A track record creating and running recurring video franchises that outlasted a single season and grew an audience • Experience owning a production model end to end: the in-house versus agency versus creator call, a real budget, and the partner relationships behind it • People leadership. You have hired, developed, and given hard feedback to producers, editors, or an external bench • Fluency across the format spectrum, from social-first short-form to long-form storytelling, launch films, and customer narratives, with clear opinions on what each format is good for • The ability to set a creative bar for work made by people who do not report to you, and to hold it without becoming the bottleneck • Comfort as the video voice in rooms with senior stakeholders, including the judgment to disagree productively and the measurement literacy to defend your decisions While it’s not required, it’s an added plus if you also have: • Hands-on editing or motion graphics ability. We are not hiring you to sit on a timeline, but craft fluency sharpens judgment and helps you move fast • Experience with live event and conference content at scale • Familiarity with music licensing, talent releases, and usage rights at volume • Experience building creator and influencer partnerships • Experience scaling video inside a company going through rapid growth or a brand evolution At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Pay Transparency Disclosure Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law. Annual Base Salary Range: $153,000 — $269,000 USD At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status , or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com . These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. Examples of accommodations include but are not limited to: • Holding interviews in an accessible location • Enabling closed captioning on video conferencing • Ensuring all written communication be compatible with screen readers • Changing the mode or format of interviews To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding. By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice .