Head of Brand & Campaigns, Deliveroo for Work

About this role

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. We’re looking for a Head of Brand & Campaigns to join our London team. This is a hybrid role. In this role, you’ll help us shape and scale the B2B brand strategy and multi-channel campaign execution for Deliveroo and Wolt for Work across 25 global markets.   What You’ll Be Doing You’ll be joining the For Work B2B Marketing team. Deliveroo and Wolt for Work operate as a fast-growing, entrepreneurial vertical within the business, helping corporate clients across 25 global markets deliver great food solutions for their teams. Brand & Campaign Strategy • Lead the planning, orchestration, and message mix for integrated campaigns across 25 global markets, balancing brand positioning with performance objectives. • Act as a steward for the For Work brands, setting the strategic direction, preserving brand voice, and maintaining high quality across all customer-facing touchpoints. Digital Execution & Scaling • Apply hands-on digital media expertise to help scale campaigns across LinkedIn, Meta, Search, podcasts, and publications, while embedding AI-led processes for media buying and creative translation. • Oversee end-to-end integration across paid and owned channels (CRM, organic social), managing campaign budgets, agency contracts, and quarter-by-quarter forecasting. Measurement & Leadership • Define measurement frameworks, campaign KPIs, and reporting processes to surface insights and continuously improve efficiency. • Partner closely with four functional Marketing Managers (Creative, Campaign Leadership, Product Marketing, CRM), providing strategic direction, coaching, and execution support. What You’ll Need to Thrive Essential • Proven ability to combine strategic brand thinking with hands-on digital media execution and buying expertise (including LinkedIn, Meta, and Search). • Demonstrated experience orchestrating multi-market, integrated campaigns across cross-functional teams, including CRM, organic social, and commercial functions. • Experience in line management, leading direct reports, and coaching teams to support their ongoing development. • Strong analytical capabilities with a track record of setting KPIs, defining measurement frameworks, and using data to guide decisions. • An entrepreneurial owner’s mindset with comfortable operating at pace in high-growth, ambiguous environments. Nice to Have • Experience scaling marketing execution across multi-market B2B or corporate verticals. • Familiarity with leveraging AI tools for global creative translation, automation, and media buying efficiency. Why Join Us? At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: • 🔧 Make a visible impact every day Your work directly improves experiences for customers, partners and riders. • 🌱 Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility. • 🧠 Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves. • 🌎 Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here.   Our Global Structure Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.   Diversity, Equity and Inclusion At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.   We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.   If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.   If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!