CRM Executive - Retail

About this role

This position will be part of the Central CRM team, composed of 18+ specialists in CRM, dedicated to executing campaigns for the UK as well as supporting global strategic initiatives. The team collectively strives to expand our subscriber base and enhance engagement metrics, with a primary focus on retaining Deliveroo customers. Serving as the voice of the customer, the CRM team directs efforts toward enhancing personalised user experiences, activating best-in-class CRM and supporting marketing initiatives. What You’ll Be Doing We're on a mission to revolutionise retail e-commerce. As a tech-driven company, we're committed to delivering innovative solutions that redefine the shopping experience for customers worldwide. We're at the forefront of a rapidly evolving industry, and we're looking for a CRM Executive to help shape the future of customer engagement across our Retail business. As the CRM Executive for Retail, you will play a key role in planning, building, and executing CRM campaigns. Working closely with stakeholders across Marketing, Data Analytics, Creative, Product, and Engineering, you'll help deliver highly personalised customer communications that support both commercial objectives and customer needs. You'll be part of a UK-based Central CRM team focused on delivering the right message, at the right time, through the right channel. Together, you'll develop and optimise customer journeys, test new ideas and channels, and use data-driven insights to continuously improve campaign performance. We are looking for a passionate, data-driven, and technically savvy CRM executive who puts the customer at the center of execution. You are someone who checks campaign metrics immediately after launch, thrives on experimenting with new channels and new ideas, and brings data-backed inspiration to every kickoff meeting. Deliveroo is a fast-paced, highly collaborative, and data-driven business. Reporting to the Head of CRM, you'll work with teams across the organisation to deliver engaging customer experiences while helping shape the future of CRM at Deliveroo. • Own the strategy, execution, optimisation & reporting of all automated and bespoke campaigns, across channels such as email & push, to deliver customer growth • Be comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it • Collaborate with the UKI CRM Manager, UK Marketing Team and other stakeholders to support the UKI Marketing calendar through CRM channels • Collaborate with Retail marketing manager to create & deploy an effective test and learn strategy, including A/B testing, to optimise campaign performance • Proactively report on all campaigns to stakeholders & propose/manage changes where necessary • Manage multiple projects at once, prioritising effectively across competing issues What You’ll Need to Thrive Essential • Bachelor's Degree (Marketing or Business preferred) or strong relevant experience • 2-4 years email application experience • CRM / campaign management platform experience • Strong problem-solving and analytical skills • Good communication and stakeholder management skills • Experience building automated CRM programmes • Experience using data visualisation tools & reporting • Highly computer literate with: • AI utilisation • HTML, SQL, or scripting familiarity Why Join Us? At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: 🔧 Make a visible impact every day Your work directly improves experiences for customers, partners and riders. 🌱 Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility. 🧠 Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves. 🌎 Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here. Our Global Structure Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. Diversity, Equity and Inclusion At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.   We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.   If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.   If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!